Friday, August 17, 2012

White Eyeshadow...Don't be afraid to try it!

When you think of "white" or light pink eyeshadows you may think it's either 1) too Halloween costumey 2) too gothic looking when used against black eyeliner or 3) too lackluster in terms of adding depth to your eyes.  But I'm gonna challenge you to just try it once...and let me know what you think! 

White hue eyeshadows are actually used quite frequently on movie/TV sets because of the brightnesses they add to the eye area.  They also help to give your eyes a very clean look especially when balanced out with black liner.  The key is to use the right brush to apply it!  Never never use sponge tip brushes and I also would not use the "finger-dabbing" technique.  Any brush brand will do as long as it is very soft and specifically for "all over the eye". Notice...I did not say for the eyeLID, but for the all over eye.  The eyelid brushes pick up lots of color which is NOT what you want with white and pink shadows.  Or you can use your "crease" brush as they are always softer.  Here's my set by Smashbox...

For white shadows I use either the large one which gives a light base to eye which I can balance out with other shades in my crease and under brow bone (blend blend blend).  Or I use the second one from the left which is the crease brush as it is the softest of all of them. The third from the left is the actual lid brush which is too pigment catching.

http://www.smashbox.com/product/6012/23160/Brushes-Tools/Eyes/STUDIO-GROUPIE-BRUSH-SET/New-Limited-Edition/index.tmpl

My usual technique with a white shadow would be to lightly apply on the lid...then apply a darker shade (in the browns/purples family) on the crease and in the corners and maybe a beige shade under the brow bone. Then finish with your black eyeliner.  If you don't overdue the white/pink look it will appear like you have no eyeshadow at all but just wonderfully bright glossy eyes!

Here are my favorites...

                                                       Urban Decay in Zephyr




                                        Sephora Mono Eyeshadow in Pop the Question 64 - matte baby pink











Illamasqua in Sex - matte true white (warning: very rich pigment here)


http://www.sephora.com/product/productDetail.jsp?skuId=1194786&productId=P241711&keyword=ILLAMASQUA%20Powder%20Eye%20Shadow%20-%20P241711&_requestid=85969




And if you prefer a creamy eyeshadow...try Nars cream eyeshadows in Pearl Beach



http://www.narscosmetics.com/color/eyes/eyeshadow/cream-eyeshadow/pearl-beach









I then use Urban Decay in Buck or Tease or Bust on the creases and corners.  I also apply a more beige shadow like MAC eye shadow in Brule under the brown bone. 

They look very different in the pictures above but all give pretty much the same effect. I would also suggest to use a pencil for eyeliner and not liquid as it will appear to harsh against the white. Finally...for a little glow lightly dab a little shimmer shadow or highlighter or cream blush. 

And remember, when I say "white" what I mean is any color in the lighter shadow family. Many pinks and purples fit in here. 

Here's a great picture for this look...



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